Foundation Crewneck
S
$78.00
The FOUNDATION of every outfit.
MADE OF:
290 GSM cotton blend
PERFECT FOR:
Everyday layering
FYI:
Espresso logo • Drop shoulders • True to size
Backed by science
Wellness is built one repeatable action at a time.
Most of us wait for motivation before we begin. Behavioral scientists have spent decades finding that our lives are shaped far more by the small things we repeat than the big moments we remember. The Foundation Crewneck was designed around that idea: the quiet routines that eventually become who we are. Consistency has always been quieter than motivation.
66
average days it takes for a repeated behavior to begin feeling automatic
Lally et al., European Journal of Social Psychology
43%
of everyday actions happen out of habit rather than conscious decision-making
Wood, Quinn & Kashy, Journal of Personality and Social Psychology
Frequently asked questions
Find answers to common questions about our products
The layer you build everything else around. An intentionally oversized sweatshirt with a soft ribbed-knit collar, drop shoulders, and a clean silhouette you reach for on repeat.
The SWC logo sits on the chest in espresso, the same espresso that runs through the back of every affirmation card. Nothing here is accidental.
A midweight 290 GSM cotton blend, 79% cotton and 21% polyester, that drapes easy while still holding its shape.
Unisex and true to size, in S through XXL. Women, take your usual size for a relaxed fit, size down for closer, or size up for a tunic length. Men, take your usual size, or size up for extra room. Our 5 foot 2 model wears a S, our 6 foot model wears a M.
Wash cold and dry low to keep the shape and the logo looking sharp.
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